The Brief - 01:Design Futures

This is the brief we have been given for our first project on the BA (Hons) Digital Media Design Course:

This brief is concerned with the development of a concept that addresses the future and use of new technologies or technological services. That is to say, how technology might manifest itself in years to come and what direct impact it would have on our everyday lives. The basis of this project is to develop a ‘bluesky’ concept working on the principle of ‘what if’. The concept per-say could be derived from a product in as much as tool or for that matter a service. The concept should clearly have a defined rationale behind it and should be generated through a clear consideration of existing technologies and or related services, A clearly defined audience / user group should help to shape the conditions of the language used concerning the sonic, visual and physical elements along with the technical parameters, modes of delivery etc. Considering the time allocated for this project, students will have the opportunity to create a screen based presentation of the concept a ‘look and feel

Your concept has to include an element of reality and be informed by any emerging or current technology. It must be based on a sound and reasoned set of principles. This is an extremely good opportunity to network your ideas and research into a single concept whilst thinking ‘outside the box’ and to create an imaginative, dynamic and above all original concept. There are no barriers to any considerations given. The concept might refer but no be exclusive to mobile technology, 3D TV, on-line commerce, gaming, interactive clothing, product design etc.

Your concept should be delivered through a screen / interactive / motion graphics based presentation. This mechanism of delivery should be seen as part of a presentation technique developed to ‘pitch’ the concept to a company such as a venture capital organisation who would front the research and development process. Your method of explanation concerning the concept, its user, the socio/political context and the impact of the concept should be clear in its communication using a variety of means by which to successfully accomplish this.

The time constraints of this project are limited and subsequently will require students to think conceptually, think on their feet and above all work in a focused and directed manner.

Your workbook in addition should be able to clearly show the sources / influences that have informed both the direction of your thinking and the outcomes derived from the research.